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CITIZEN
A TRUSTED NAME
and brand leader in the watch industry for over 100 years, is known the world over for its uncompromising values: technical precision, innovative mindset, quality craftsmanship and design excellence. The first to create quartz crystal and titanium timepieces, Citizen was also an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core value.
CREATORS OF THE
ECO-DRIVE
Once upon a time, everyone accepted that quartz watches had to have their batteries replaced at regular intervals. But the advent of Eco-Drive overturned the conventional thinking. Eco-Drive is a light-powered technology that drives watches by capturing light and converting it into energy using an inbuilt solar cell. Suddenly the hassle of replacing batteries was a thing of the past.
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